Grapheon

Les Garagistes winery branding

More infoLaunch portfolioWe rebrand the entire packaging lineup for the Les Garagistes winery collective.

We believe in high performance design: communicating more, consuming less. So we focus on essentials — in storytelling, in streamlining projects, in keeping client objectives firmly in view — and we believe it's part of why clients have chosen us to help say what they want to say, powerfully and effectively, since 1989.

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Grapheon participates in Portland's Office of Sustainability Blue Works Recycling program

Grapheon was the first design firm to be certified as a Blueworks business, and we continue to push the envelope here and with our clients to make the world a more livable, sustainable place.

Blueworks is a program run by the City of Portland's Office of Sustainable Development to promote recycling and waste prevention in businesses.

Grapheon designs “Real Results” for Nautilus, Inc.

We're proud to announce the publication of the first-ever print catalog for Bowflex Home Fitness, Nautilus, Inc's flagship brand. We contributed design, art direction and production for the 48-page catalog, as well as counsel on brand strategy.

Just landing in the homes of consumers nationwide, the catalog focuses the brand identity of Bowflex under the theme “Real Results” - a complete line of fitness products that help real people (not just professional athletes) stay fit and look good. The complete line of Bowflex products spans strength and cardio training for a complete, balanced and effective workout.

To bring these key themes to life, Grapheon Creative Director Matt Giraud and photographer Michael Jones re-cast an old warehouse space into two elegant loft apartments, developing a story line between a man and a woman who live next door to one another. His focus is strength, hers is cardio: will they get together? Consumers can find out by ordering a copy of the catalog at www.bowflexcatalog.com.

With headquarters in Vancouver, Wash., Nautilus, Inc. (NYSE:NLS) is a pure fitness company that provides tools and education necessary to help people achieve a fit and healthy lifestyle. With a brand portfolio that includes Nautilus®, Bowflex®, SchwinnFitness®, StairMaster®, Pearl iZUMi® and Universal®, Nautilus Inc. manufactures and markets a complete line of innovative health and fitness products through direct, commercial, retail, specialty and international channels. The Company was formed in 1986 and had sales of $631 million in 2005. More information is at www.nautilusinc.com.

From its base in Portland's burgeoning East End, Grapheon has been helping a diverse client base with branding and corporate identity since 1989. From complex interactive projects to branding strategy, packaging and catalogs, the firm's expertise is strategic design for communication.

For a closer look at the catalog -- and other exciting projects for Nautilus we've done -- launch our portfolio (Flash plug-in required).

Grapheon Helps Waggener Edstrom Worldwide Evolve Its Brand

We’re honored to announce the launch of a complete brand identity redesign for Waggener Edstrom Worldwide, the respected public relations agency. Grapheon developed a logo, key branding themes based on the agency’s core methodologies, a suite of brochures and a comprehensive website as part of its role in the project.

Supporting the explosive growth of the agency as it takes its Innovation Communications℠ methodology global, Our first task was to help evolve the company's core brand. The new logo evokes a personal signature, emblematic of the firm's focus on service and creativity, and it artfully combines a W and an E, evoking the long-time partnership of founder Melissa Waggener Zorkin and her business partner of more than 20 years, Pam Edstrom.

Grapheon then began to expand that core identity into an extensive suite of materials, revolving around a tag line we proposed, “You Innovate. We Communicate.” The phrase neatly encapsulates Waggener Edstrom Worldwide's expertise in helping innovative companies tell stories that help gain the adoption of their ideas, products or services.

Other components of the project included business paper series - both printed and electronic - for the agency's 600 employees, a set of elegant brochures highlighting the firm and its key practice groups (Corporate Communication and Public Affairs) and a new website at www.waggeneredstrom.com.

“You can see why Waggener Edstrom Worldwide attracts and retains brand-named clients and keeps winning Best Large Agency to Work For award by the Holmes Report,” said Creative Director Matt Giraud. “Everyone we worked with was smart and inspired, and that helped us push the project even farther. It couldn't be more obvious why their clients love the work they do.”

Waggener Edstrom Worldwide provides public relations services using its Innovation Communications methodology optimized for global organizations impacted by innovation and change. The agency's approach facilitates the acceptance of new ideas and helps clients tell the stories that alter the way people think, act and buy around the world. Founded in 1983, the agency has nearly 600 employees with U.S. headquarters in Seattle, European headquarters in London and Asian headquarters in Hong Kong. Waggener Edstrom Worldwide partners with pioneering and creative clients, including Affymetrix, Advanced Micro Devices (AMD), MasterCard International, Microsoft and T-Mobile USA. More information can be found at www.WaggenerEdstrom.com.

From its base in Portland's burgeoning East End, Grapheon has been helping a diverse client base with branding and corporate identity since 1989. From complex interactive projects to branding strategy, packaging and catalogs, the firm's expertise is strategic design for communication.

For a closer look at this project -- and other brand identity work we've done -- launch our portfolio (Flash plug-in required).

Grapheon’s work for NW Natural’s safety game wins Webby Awards distinction

PORTLAND, OR - The Webby Awards, the leading international honor for web sites, today recognized NW Natural’s Kid Safety Game as Webby Worthy, a distinction made for the first time this year to recognize sites exhibiting remarkable achievement. The Flash based, interactive game was written, designed and developed by Grapheon Design to promote NW Natural’s safety education initiatives.

Hailed as the “online Oscars” by Time Magazine, The Webby Awards are determined by the International Academy of Digital Arts & Sciences, a global organization with a membership that includes musician David Bowie, Virgin Group founder Richard Branson, The Body Shop president Anita Roddick, “Simpsons” creator Matt Groening, Real Networks CEO Rob Glaser, and fashion designer Max Azria.

“The Webby Awards honors the outstanding web sites that are setting the standards for the internet,” said Tiffany Shlain, creative director and founder of The Webby Awards. “Grapheon’s Webby Worthy selection is a testament to the skill, ingenuity, and vision of its creators.”

Developing the game was a thoroughly rewarding project for the 15 year-old design firm. “In some ways, the clients were more demanding” says Creative Director Matt Giraud, who conceived and wrote the script, and designed the game. Early in the development, he convened a small focus group of kids from his neighborhood to test the game. “Tough crowd,” Giraud jokes, “but they really liked it. They had some great suggestions and it was revealing to see what they paid attention to and what they missed.”

The 9th Annual Webby Awards received a record number of entries from over 40 countries and all 50 states. Out of the over 4,000 entries submitted, fewer than 20% received this honor and were deemed Webby Worthy.

Winners will be announced on May 3, 2005 and will be honored at a gala event in New York’s landmark Gotham Hall on June 6, 2005.

For a closer look at this project -- and more -- launch our portfolio (Flash plug-in required).

Grapheon’s comprehensive intranet for NW Natural wins Bronze Medal

PORTLAND, OR - We're proud to announce it has earned a Bronze Medal from the League of American Communications Professionals for our work on NW Natural's first significant company-wide intranet. The project, which took about a year to complete and comprises over 800 web pages, is nicknamed the Hub.

Out of nearly 400 entries in its category from all over the world, NW Natural's Hub earned a Bronze Medal in the Inspire Awards competition. Established in 2001, League of American Communications Professionals (LACP) encourages excellence in the practice of communications. Entries came from organizations in the top 10 of the Fortune 500 to non-profits aiding individual communities, and sectors represented in the competition ranged from healthcare, technology, and utilities to financial services, chemicals, and charitable foundations.

NW Natural has actually had an intranet - a private network which is accessed like the internet, but is for internal company use only - since 1996, when an enterprising employee set a small one up as a pilot project.

But by 2003, the company had more than outgrown this early effort, so Natural Manager of Communication Services Paula Coppel and Communications Specialist Claire Levine began to envision a wholesale reworking of this important communications tool. Since Grapheon has been developing award-winning online annual reports for the company for five years, the firm was the natural choice for this complex project.

After extensive research and interviews with key stakeholders from all over the company, Creative Director Matt Giraud and Lead Developer David Gregor focused the Hub as an employee tool for understanding and participating in the company, and for sharing information.

“Our overall objective was to create a functional tool infused with the personality of NW Natural,” said Giraud. “We were shooting for a blend of powerful features and ease of use that would make the Hub indispensable to life at NW Natural. By all accounts, it sounds like we've succeeded.”

“This is probably the biggest single communication change we've seen in the company,” said Ms. Coppel. “It is connecting employees in new ways, speeding up the delivery of information and improving our business processes.” She reports that after just three months, the Hub had logged an impressive 42,000 hits.

Once the overall design architecture was approved, Grapheon also filtered approximately 800 pages of content from the existing intranet into Ektron, a powerful content management system which will dynamically serve the pages and make downstream maintenance immeasurably easier.

NW Natural, a natural gas distribution utility headquartered in Portland, Oregon, provides reliable, cost-effective natural gas to more than 580,000 residential and business customers throughout Oregon and southwest Washington.

From its base in Portland's burgeoning East End, Grapheon has been helping a diverse client base with branding and corporate identity since 1989. From complex interactive projects to branding strategy, packaging and catalogs, the firm's expertise is strategic design for communication.

For a closer look at this project -- and other exciting projects we've done for clients -- launch our portfolio (Flash plug-in required).

Our BTA site Summits to a Silver

PORTLAND, OR - We just learned that the site we built for the Bicycle Transportation Alliance has earned a Silver in the Summit Creative Awards.

The Summit Creative Awards were created to recognize and celebrate the creative accomplishments of small and medium sized advertising agencies and other creative companies throughout the world with annual billings of under $25 million.

It’s a great validation of the strategy and passion we put into developing the site, so that feels pretty good. But it also helps raise the profile of one of the most focused and successful advocacy groups around, and that's even better. We've been avid supporters of the BTA since it was founded in 1991, creating its identity, advising on marketing strategy, and designing materials to support its many cool events.

In many ways, the site encapsulates a lot of our thinking on what makes a site effective. It features a rich, but well-organized array of content which offers something to everyone from ADD to policy wonk. That content evolves over time, reflecting how engaged and alive organization behind it is - keeping the site fresh to inspire repeat visits and exposure to their advocacy.

Most critically, however, it’s precisely calibrated to the BTA’s ability to maintain it. Our suggestion was that the BTA evolve its communications to make the site its primary outreach vehicle, saving money, time, and trees. That allowed us to be more ambitious with the capabilities of the site, and knowing also how whip-smart the BTA folks are gave us even more latitude. Nevertheless, we designed the architecture to spread out content updating capability across the organization, and developed an RSS feed from their blog onto the front page, letting that content do double duty with no extra effort.

Those are just a few of the highlights, and there's a lot more on the site itself (for example, check out the Gear page, and take home a T-shirt today!). Take a look: http://www.bta4bikes.org

For a closer look at this project -- and other interactive work we've helped clients with -- launch our portfolio (Flash plug-in required).

Telling (and Inspiring) Stories for Reed College

Just in time for reunion season, we’ve launched “Reed Stories,” a website we designed and help build for Reed College in Portland, Oregon.

Looking ahead to its centennial in 2011, the acclaimed liberal arts college wanted to begin collecting stories from alumni, faculty and friends of the college for inclusion in a commemorative book. So the project had two interlinked goals: encourage visitors to submit their own stories, but to help grease the wheels of that effort, inspire visitors to explore the rich trove of stories already in the system.

Our solution neatly balances both functions. The main landing page both introduces the overall idea for new visitors, and seeds the clouds with features that group together stories under a single topic, and links to recent and most-read entries. The interface offers easy searches by decade or campus location, in addition to advanced searches by author name, subject, and more.

The goal: entice people into the site for long enough that their own memories are sparked - and ultimately, uploaded. So far so good! Take a look at http://reedstories.reed.edu

We’ve also been working with Reed on the online version of its quarterly magazine, for a recent issue of which we also developed a quick and spiffy interactive tour of two ambitious campus building projects.

For a closer look at this project -- and other interactive work we've spearheaded -- launch our portfolio (Flash plug-in required).

Grapheon’s online Annual Report wins a second silver ARC award for NW Natural

Grapheon Design’s streamlined adaptation of NW Natural’s printed annual report has won a silver medal in the prestigious ARC Awards competition. The ARC Awards honor excellence in annual report design.

The award marks the second year in a row that Grapheon has earned a silver medal for work with NW Natural. As with last year's project, the firm worked from the printed design by Graphic Solutions, recasting the annual to take advantage of the fluid, interactive way stories can be told online.

NW Natural, a natural gas distribution utility headquartered in Portland, Oregon, provides reliable, cost-effective natural gas to more than 500,000 residential and business customers throughout Oregon and southwest Washington.

The ARC Awards, established by MerComm, Inc. in 1987, were created to honor overall excellence in annual reports, and to encourage noteworthy and vital writing, as well as imaginative and original design. MerComm, Inc. is an independent organization dedicated to defining the standards of excellence in the communications fields and to recognize the individuals whose work has made an outstanding contribution to their organization, corporation, or client.

This year, nearly 1,500 entries in 12 major categories were submitted by some 800 different companies from 21 countries representing over 170 industries.

From its base in Portland's burgeoning East End, Grapheon has been helping a diverse client base with branding and corporate identity since 1989. From complex interactive projects to branding strategy, packaging and catalogs, the firm's expertise is strategic design for communication.

For a closer look at this and other peojects, launch our portfolio (Flash plug-in required).

We help make PDX Lounge
the toast of Chicago

PORTLAND, OR -- It’s a slice of Portland in the middle of Chicago’s South Loop: PDX Lounge, a coalition of Oregon business, government and non-profit partners focused on sustainable industry. With a series of seminars and parties thrown a short walk from this year’s GreenBuild convention in Chicago, its goal is no less than branding Oregon the indisputable leader in sustainable development.

We’re proud to be the Lounge’s first design firm partner, and we contributed a wealth of design and messaging to the effort, from print advertising and an elegant “swatchbook” of Lounge partners, to e-blast design, development, and animation. On the ground in Chicago, we designed a good chunk of the signage and print-based environmental graphics in the space itself.

On opening night November 6th, it was clear the energy we'd put into it had paid off: the Lounge was packed with Oregon partners and their guests from all over the world, unwinding after a day at GreenBuild and brainstorming how their various skills could contribute to a more livable future. We’re excited to be part of that conversation, and we're ready to help design where it leads.

From its base in Portland’s burgeoning East End, Grapheon has been helping a diverse client base with branding and corporate identity since 1989. From complex interactive projects to branding strategy, packaging and catalogs, the firm’s expertise is strategic design for communication.

For a closer look at some of our recent projects, launch our portfolio (Flash plug-in required).

The Bike Commute Challenge gets underway with a site redesigned from the ground up.

PORTLAND, OR -- Can you believe it? It looks like the Bike Commute Challenge may double the number of riders it coaxed out of cars last year. All we can say is, wow.

The BCC is a friendly competition to see who can get more people biking to work in September. We've helped the BTA with this incredibly successful program every year it’s been offered, but last year, grant funding allowed them to invest in a truly robust web-based application where commuters could log their rides. Working with Web Collective to develop the back-end, we designed the information architecture, the interface, and all the media support tools, in addition to template coding, CSS and javascript, and writing the bulk of the context- sensitive help.

This year, version 2.0 of the site sports a new design, improved information architecture, and a souped-up backend by Thomas Hamlin of Metaphor Lab.

It’s a huge but incredibly satisfying project, made even more so by the payoff in explosive participation numbers. Obviously, biking is big in Portland -- so that doesn’t hurt -- but our focus on designing a seamless, fun, and continually reinforcing experience also played a role. The easier and more entertaining it was to get to work and tag your ride -- comparing your performance to teammates and others you've challenged -- the more likely someone will continue leaving his or her car behind and ride to greater glory on a bike.

Take a look, dust off that two wheeler, and feel the joy as you log that first ride!

For a closer look at some of our recent projects, launch our portfolio (Flash plug-in required).

We rebrand the entire packaging lineup for the Les Garagistes winery collective

Recently featured in Communication Arts Exhibit

PORTLAND, OR -- Les Garagistes is an iconoclastic winery collective proudly working from “an undisclosed basement location in southeast Portland.” Composed of more than 20 thirsty families and individuals, “the cabal” just fermented its 15th vintage, sourcing grapes from highly prized regions like eastern Washington’s Horse Heaven and Oregon’s Dundee Hills.

But as they went to bottle their 2008 efforts, the group decided it was time for a change. Its old packaging, while elegant, didn't quite reflect the wry subversiveness of the group's approach to winemaking. Les Garagistes take the production of top-quality wines seriously, but little else, so it was time for labeling to match.

Our solution was to source iconic tools or parts you might find in a mid-century French garage, and graft them onto elegant, boutique packaging. The result conjures up the luxury of fine wine while undermining the pretension that often comes along with it. Oil cans, spark plugs, vintage wrenches -- the tongue-in-cheek branding conveys the personality of each wine (and its creators) while clearly identifying each bottling at a glance. Now here are tools that should stock every garage!

In addition, we replaced the toxic, PVC-plastic closures that top many bottles of wine, designing instead color-keyed strips that evoke the tax seals of Chianti and other coveted bottlings. Each strip shows an abbreviated description of the wine on the top -- for example, PN09 for 2009 Pinot Noir -- so the wine is easy to identify when it's on its side in a cellar rack.

Les Garagistes’ winemaking and irreverent take on the craft have garnered a cult following, locally and around the country. The Garagistes have been featured in Portland Magazine, Northwest Palate, and the Oregonian, and their blog was a 2008 finalist for Best Overall Wine Blog. Learn more about them here.

For a closer look at some of our recent projects, launch our portfolio (Flash plug-in required).